Across the five Associations operating from West Kent Towers there are around 500 members whose membership has lapsed since 2010.
Last week our five Chairman wrote to these 500 lapsed members, inviting them to rejoin. Rather than leaving them to reply using the usual freepost envelope, the letter concluded,
"I, or a member of my team, will phone you next week to discuss any
concerns you may have, and ask you personally to re-join. If it is convenient
to do so, we can take your payment over the phone by credit or debit card, or you
can re-join by sending a cheque in the freepost envelope supplied."
Here is a copy of the letter.
Tonight we had a team of seven volunteers who between them made the first 200 calls. From these 200 calls, we spoke to about 80 members; 50% of whom confirmed they would like to rejoin of which 20 paid there and then using a debit card.
That's £500 of revenue from 2 hours work, but more importantly 40 memberships renewed that would have fallen by the wayside had we not made the effort.
We have another team in tomorrow and we are hopeful of a similar response!