Thursday, 17 August 2017

Local Government Candidate Recruitment

Identifying, recruiting and training sufficient local government candidates has always been a challenge, especially for "all out" councils who often need to find 50 or more good candidates. Our local Associations have a duty to:

  • Effectively fight every single seat
  • Replace non-performing councillors or those who have outstayed their welcome, and
  • Ensure members have a choice and don't just have to settle on who happens to be available.

Councillors are often arm-twisted into standing "one more time" as there is no-one else available, and too often we have to re-select councillors who clearly don't perform or fulfil their campaign obligations as there is no choice. 

In West Kent we have a mixed bag locally. Two of my Associations are absolutely ruthless at not just refusing to put weak applicants on the "approved list" but also removing non-performers (and this includes those who do not support their branch or campaign towards the association's wider political goals - including campaign support elsewhere). At the last round of selections in one particular Association almost 20% of incumbent councillors either "jumped" before they were pushed or were removed from the "approved list" by the Approvals Committee (with not one successful appeal, as I always ensure the process is followed to the letter). 

Many Associations fear removing poor performing councillors due to the effect this has on morale. Locally, we have few if any concerns about this. The overwhelming majority of councillors pull their weight both in terms of their support for the Association and with campaigning - and they are rightfully as irritated as the rest of us about their non-performing colleagues. Almost certainly, if a councillor fails to pull their weight with campaigning, fund raising and political activity, they almost always similarly fail to pull their weight with casework and council related business too - resulting in an unfair additional burden on their colleagues. 

The ability to bring forward a new generation and retire those who don;t pull their weight is of course dependent on having a ready supply of new applicants. This involves constant work on identifying and recruiting potential councillors throughout the year, and not leaving it until four months before polling day before realising you are short of local talent.

So we have already commenced our 2019 candidate recruitment and development programme for those districts with all-out elections in 18 months time. In Gravesham for example, 5,000 Conservative pledges in our target demographic group have just received this letter from the Chairman. Already almost 50 brand new potential candidates have been identified:

And the following poster is going up in shop windows, supermarkets, community notice boards across West Kent, often with surprising local results:

Some of our strongest and most effective councillors in West Kent are people who were not previously active: community leaders, campaigners, local activists and neighbourhood champions. Many did not see themselves as 'political' and few if any would have ever come forward to be a candidate had we not "reached out" beyond our traditional membership base and asked them to do so.

Be bold !  

An audience with Ann Widdecombe

The Rt Hon Ann Widdecombe was one of the most popular and formidable politicians of her generation, representing Maidstone for twenty three years from 1987 until 2010. During her time in Parliament she was Minister of State for Prisons, then between 1997 and 2010, Shadow Secretary of State for Health and Shadow Home Secretary. 

Upon retiring from Parliament in 2010 Ann moved to remote Dartmoor and launched a successful new career as a writer, columnist, TV personality, star of pantomime and Strictly Come Dancing!

Throughout this time Ann has continued her steadfast support for the Conservative Party both nationally and here in Kent, returning regularly to campaign at election time and support our local fund raising. This includes being “President” of the West Kent 500+ Club which has raised almost £25,000 for local Association funds over the last two years.

We are delighted that Ann has agreed to be interviewed about her remarkable life at the next in our series of “An Audience with…”  This will be held on Thursday 2 November 2017 at Shorne Village Hall, 16 The Street, Shorne, Gravesend DA12 3EA. Doors open at 7pm with the show commencing promptly at 7.30pm.

After being interviewed about her remarkable life and answering questions from the audience, Ann will conclude the evening by drawing the winning numbers for the November and December 500+ Club, with almost £5,000 of prize money being presented to the lucky winners.

How many tickets...?

Wednesday, 9 August 2017

Members' Affinity Scheme

For many years I have been looking at ways to thank and reward our members for their support. 

Tangentially, I have also been working with various local councillors to encourage residents to "shop local" and support their independent retailers.

Then six months ago I realised the two could be directly linked: a Members' Affinity Scheme which would both reward members for their support, encourage new members to join and, at the same time, drive footfall towards Kent's many independent small shops and businesses. 

After a great deal of hard work, we are about to launch our Members' Affinity Scheme. 

The trial is taking place in Paddock Wood (where West Kent Towers is situated) and where, I am delighted to report, sixteen of the towns 20 or so independent retailers have "signed up" to participate. If the trial is a success we hope to roll it out in other areas.

The key is to give the retailers maximum choice in the size and scale of their offer. Some have used it to drive business on quiet days (10% discount on Monday, Tuesday and Wednesday). Others to up-sell (complimentary pudding if you buy a starter and main course). Some have simply given a wide discount which can be used any time. 

Importantly, we have also attracted a wide variety of general retailers (not exclusive suppliers which are out of reach for many shoppers). Participants include a pet shop, hairdresser, dry cleaner, card shop, Indian restaurant, nail bar, hardware store and print shop. Businesses that almost every local shopper will use on a weekly basis. 

We will be officially launching the scheme in September at a reception hosted by Greg Clark MP with local participating retailers and community leaders invited as guests. At the moment our sixteen retailers are signing off their artwork, before the brochure goes to print.

Once the scheme is up and running we will send a discount card to all those members in the surrounding catchment areas then follow up with a membership recruitment campaign to all local pledges, citing the discount card as a reason for joining. 

Will it work? It will certainly do no harm, and until we try these things we will never know.  

Tuesday, 8 August 2017

Head Tappers of UKIP Unite

I am pleased to see that local Tonbridge UKIP activist, Dave Allen, is one of the 11 applicants to lead UKIP into post-Brexit Britain.

Dave is a published author with works including "The Sophisticated Alcoholic" and "Memories of the Afterlife" to his name. I am sure UKIP will benefit from someone with such intellectual prowess at the helm. 

He is also an expert on Emotional Freedom Technique (Tapping). An "easy to use healing tool which provides the foundation for expanding one's emotional freedom."  

If any of my readers are in need of having their emotional freedom expanded, I recommend the 4 minute YouTube video below. 

Good luck Dave, UKIP needs a normal, hardworking grassroots activist at the helm.

Wednesday, 2 August 2017

West Kent Tea at Party Conference 2017

All members and friends of West Kent Conservatives are warmly invited to attend our hugely popular Afternoon Tea at Conservative Party Conference, Manchester.

This will be held from 4.30pm - 6pm on Monday 2nd October 2017.

This is the eighth year we have hosted an Afternoon Tea, which is becoming a 'must go' event due to the exclusive and unusual venues we choose and the high quality of the catering provided. 

For Manchester 2017 we are returning (by popular demand) to the award-winning Richmond Tea Rooms. 

Tickets are £25 per person for a full Afternoon Tea including a glass of Champagne on arrival. 

Our preferred booking / payment method is online via our secure server, using a credit or debit card. See below. Alternatively you may send a cheque (payable to West Kent Conservatives) to Campaign HQ, Suite 3, Business Centre, Commercial Road, Paddock Wood, TN12 6EN. If paying by cheque please write 'Conference Tea' on the reverse along with the name(s) of those attending.

How many tickets?

Please note: booking and payment must be received by Friday 22 September 2017. This is necessary as regrettably in previous years a number of people have said they would attend and then failed to come on the day. This has resulted in the event losing money and needing to be subsidised by West Kent Conservatives. This is a social event, not a fund raiser, and we only charge for tickets what we are being charged by the venue. 

Friday, 21 July 2017

Who says campaigning does't make a difference

One in the eye to all those lazy buggers who say "campaigning doesn't make a difference" and "canvassing alienates people". 

Sunday, 16 July 2017

My speech to ConservativeProgress / London Area Conservatives Conference yesterday

Thank you very much for that warm and generous introduction.

And thank you to Nabil Najjar, Luke Springthorpe, Mo Fisher and Ian Twinn and everyone at Conservative Progress and London Conservatives for organising today’s conference. It is refreshing to have this opportunity to look forward positively to what we must do better next time, so that we can avoid that awful, gut-wrenching feeling we all had when the results of the exit poll flashed up on the TV screens at 10pm on the night of the election.

To plan for the future we must be honest with ourselves about what went wrong.  Our failures must not be brushed under the carpet, nor should the process result in a culture of blame and recrimination. But the Conservative Party owes it to its members, donors and activists to involve them in that debate.

And that includes to listening to opinions which may be unpalatable to those within the Matthew Parker Street bubble, opinions formed through tens of thousands of conversations on the doorsteps, and in the pubs, workplaces and dinner tables up and down the country.

To seek to exclude our members and activists from that debate and to allow those who were responsible for the campaign to be both judge and jury, would be a dreadful disservice to all those who gave freely of their time, energy and money to help secure a Conservative Government.

In 2015 I was invited by Andrew Feldman to contribute to the Voluntary Party Review. I gave detailed evidence and submitted papers on what we had achieved in West Kent, changes which resulted in one of the most successful “groupings” in the UK; a way of working which reduced costs and trebled the amount of money we had available to spend on campaigning.

A model which maximised efficiencies whilst ensuring the autonomy of Associations and protected their long held and strongly defended right to select their own candidates.   

To help prepare the ground for what we hoped would be a far reaching and fundamental reform, I also wrote several articles for Conservative Home, the first of which contained the following preface

“We must ensure that any changes are bedded-in before our next major electoral challenge. Whatever we do, we should not allow a small number of recalcitrant Associations to use self-interest to block essential reforms which in our hearts we all know must come.

The Party is in a unique position of strength. We have won an election that most people didn’t expect us to win. Our opponents are in disarray. We are ahead in the polls and our finances are strong.

The temptation is to do nothing – or simply to “tinker”. To do so would be a dreadful missed opportunity. It could be decades before the moons are in such favourable alignment again. Having helped to win the war, I really hope Lord Feldman and his group have the courage win the peace and bequeath a voluntary party fit for the future.”

That was written in the summer of 2015.
In the light of how little progress has been made and with the benefit of the 2017 campaign fresh in our minds, how prescient those words turned out to be.

The first lesson we must address is the institutional dysfunctionality of much of the voluntary party. Please note the word “much” – because throughout the UK we are hugely fortunate to have the loyalty and support of thousands of people who constantly give more than their fair share, which is just as well as we have even greater numbers who have no intention of pulling their weight.

In Kent as elsewhere we have members, many in their 80s and some in their 90s, many in poor health, who struggled from door to door delivering leaflets and canvassing for support. We had volunteers in the office six days per week, some for 8 hours a day, packing envelopes and manning the phones. And we even had members who took their entire annual leave to enable them to work full time, such was their determination to defeat the threat Jeremy Corbyn posed to our country.

But sadly we also have more than our fair share of laptop warriors, who think elections are won on the comments pages of Con Home or Political Betting. Those with sharp elbows who always seen to be front and centre of the photograph for any visiting Minister, but cannot be seen for dust when there is work to be done, and too many who see the Party as a vehicle for self-advancement and self-aggrandisement, with no intention of contributing to a common goal or shared endeavour.

Locally we must accept that the Conservative Party is a national brand with branches throughout the country, just like Sainsbury’s, NatWest Bank or Hilton Hotels.

Can anyone here imagine Sainsbury’s allowing a feud between a store manager and his assistant managers to continue to a point when the store does not open its doors or stack the shelves;

…but we allow feuds – often decades old – to result in dysfunctional Associations failing to meet even the most basic requirements set out in the constitution.

Can anyone here imagine NatWest allowing a branch manager to refuse to sell mortgages as she does not believe in them;

…yet we allow Chairmen and Management Committees to refuse to campaign or canvass or run GOTV as “they don’t believe in it”.

And can anyone here imagine Hilton Hotels employing people who continually lose customers due to an inability to use basic IT;

yet we elect as our local leaders people who lose votes and membership due to their inability to use email and social media.

I know of no other organisation which has such a laissez-faire approach to how its local branches work or are perceived; we have no Key Performance Indicators, impose no quality control, provide no training, turn a blind eye to continual non-performance and incompetence and fail to assess what, if anything, is being achieved.

Is it any surprise our field operations are falling continually further behind?

I acknowledge that the majority of activists are volunteers. But when a member seeks elected office, either as a councillor or a branch, association, county or regional officer, with that office comes duty and responsibility.

Responsibility to those who elect them.
Responsibility to their colleagues, and
Responsibility to the Conservative Party in whose interests they have been elected to serve. 

Those who seek office simply to advance their careers or promote their own agenda are seldom nett contributors to our success and would frankly not be missed.

The present proposals to tackle our decline are Multi Constituency Associations (or MCAs). I fear these are not only too little, but also too late and destined to fail.

My own experience of working with two federated groups of Associations bodes badly.

Putting four weak Associations with one or two strong ones usually results in the weak Associations giving up, secure in the knowledge of their stronger neighbours will pay the bills and do the work.

This results in further atrophy of the weak coupled with anger and resentment from those who are left to pick up the pieces.

In politics as in life; you cannot make the weak strong by making the strong weak.

In my area, the hardest and most demanding aspect of my job isn’t winning elections or raising the money; it is managing the often unreasonable and competing demands of six MPs, six Council Leaders, six Management Committees and 88 branch Chairmen, all of whom think their needs should take priority over everyone else’s.

Putting a fresh faced, enthusiastic yet inexperienced CCHQ trained 25 year-old campaign manager in charge of an MCA is almost certainly not going to end well. It is unfair on the members and unfair on the Campaign Manager to expect them to manage such a viper’s nest of competing egos.

So where do we go from here?

What is clear is no change = no hope. We cannot carry on as before.

We got away with it in 2015.
We scraped by with the support of the DUP in 2017.
We will almost certainly not be so lucky in 2022. 

Our failure cost us at least the 19 seats which we lost by a margin of below 1%; a stronger more focussed ground war would have delivered victory and provided Theresa May with a majority of 24.

To illustrate the problem we face at grassroots level I would like us to examine the statistics from Kent.

Kent is a solid Conservative county; we hold 16 out of 17 parliamentary seats with majorities
from 7,000 – 24,000 and we hold of 13 / 15 local councils.

In terms of activism, political strength and organisation I suspect Kent is as good as it gets for the Conservative Party and probably better than most. 

It is also a county where one third of the constituencies fall under the West Kent Group and the other two thirds do their own thing, so we can easily compare and contrast.

Take a look at the slide…

West Kent Group
(6 constituencies)
Rest of
(11 constituencies)
Premises, including rent, rates, heat, light, utilities


Internal admin, including postage, stationery, leases and rental and admin-specific salaries


Campaigning, including printing of newsletters, surveys, election leaflets and campaign-specific salaries





Across the UK our Associations spend around £3.2 million a year on campaigning. 

If that figure was increased to equal we spend in West Kent, we would nationwide be spending an additional £10million pounds each and every year on winning elections.

Imagine the difference that would make.

But, of course, we cannot do that because up and down the country we spend 80% of our income on:

·       Buildings we cannot afford to heat,

·       Offices that are seldom open

·       Well intentioned secretaries who are paid a wage to print tickets inviting people to cheese and wine parties which raise money to pay the secretary to print more tickets for cheese and wine parties

·       Expensive lease arrangements on risographs which produce poor quality leaflets which no-one wants to read

And if we are lucky, there will be a little bit left for a newsletter, though sadly in many areas there will be no-one available to deliver them and they will be hidden in the boot of our councillor’s car until they find their way to the recycling bin.  

There is a better way.  My proposal is to take the best of what we do in West Kent but scale it up. My plan is for the Party to establish a network of 25 Campaign Centres, each covering around 20 constituencies, with separate arrangements for Scotland, Wales and Northern Ireland.

We must not fall into the trap of working out what we can afford then squeezing the model to fit the money we have. We must work out what we need to win, then ensure the finance is in place to deliver victory. 

That means each Campaign Centre should cover sufficient constituencies to ensure it has the money and resource it needs to win rather than spending half its time and energy raising funds. This requires a base of 6,000 – 7,000 members.

Each Campaign Centre would employ

·       An experienced “grey beard” Campaign Director with the experience and confidence to knock heads together and focus minds

·       A Campaign Manager to assist with campaigning plus one additional CM for each target seat within the group.

·       An Administration Manager to manage contracts and supplies, data management, procurement and the day to day running of the office

·       A part time graphic designer to ensure our literature was produced to the highest standard and also specialist help to ensure we have a strong and vibrant presence of social media.

·       A part time secretary to support the Associations and branches

·       A part time book keeper to ensure the money is banked and recorded efficiently and to work with Treasurers to ensure we are legally compliant

·       All housed in a modern, accessible building with sufficient space to accommodate the staff comfortably and professionally.

Obviously the costs would vary from region to region, but around £220,000pa should on average be sufficient to finance salaries and infrastructure. This, of course, would be shared between twenty Associations.  

The cost could be covered by transferring membership income and the proceeds of the two annual draws from Associations to the Campaign Centre. 

Such a plan would negate the need for national membership and all the attendant risks involved whilst relieving Associations of the burden of collecting this money – something most don’t enjoy and few do well.

My plan would also guarantee the independence of Associations to do the things which are most important to them.

Each would retain their own Management Committee and Executive and the right to select their candidates run their internal affairs. 

The Associations only financial responsibility would be to raise money to fight elections, and they could do this from their patrons’ clubs, fighting fund appeals, social events and contributions from councillors and candidates. Their continued independence from CCHQ control would be guaranteed.

But most importantly we would finally professionalise the party throughout the UK; ensuring campaigning was based on local issues and local need, enable the best quality literature to be produced with strong local content, that we were legally compliant and that resources were directed to where they are needed most, which is not where most of them actually live.

These changes could be proposed by the Party Board, approved by the convention and ratified by a postal ballot of all members then implemented nationwide.  If some of the crusty backwoodsmen get angry and resign in disgust, then we should say thank you and goodbye. The price of failure is too high to allow progress to be derailed by those who look back to halcyon days that never were.

The opening paragraph of the Conservative Party Constitution is clear.

“the primary objective of the Conservative Association is ….to promote the objects and values of the Conservative Party; to provide an effective campaigning organisation; and to secure the return of Conservative candidates at all elections.”

There is no mention of our primary objectives to be to run garden parties, fall out with each other at Executive Council meetings and squabble over the ownership of the photocopier.

Until we face up to this reality, the influence of the voluntary party will continue to decline along with our worth.  Those of us who engaged with politics to win elections and bring about change must take control of the narrative and force change on voluntary party before it really is too late.    

Wednesday, 14 June 2017

Voluntary Party Reform - It's Now or Never

A million words, probably too many words, have already been written about the Conservative campaign, the manifesto, the Party Leader and what went wrong. There is nothing new I can add, so I will not try. My analysis will therefore be confined to the one subject I can speak about with authority and knowledge: the voluntary party and the increasing need for reform.

Over two years ago, in the warm glow of June 2015, I wrote

We must ensure that any changes are bedded-in before our next major electoral challenge. Perhaps the basis for the future should be county-wide Associations or federations, stripping away layers of bureaucracy and introspection. Whatever we do, we should not allow a small number of recalcitrant Associations to use self-interest to block essential reforms which in our hearts we all know must come.

The Party is in a unique position of strength. We have won an election that most people didn’t expect us to win. Our opponents are in disarray. We are ahead in the polls and our finances are strong. The temptation is to do nothing – or simply to “tinker”. To do so would be a dreadful missed opportunity. It could be decades before the moons are in such favourable alignment again. Having helped to win the war, I really hope Lord Feldman and his group have the courage win the peace and bequeath a voluntary party fit for the future.”

How prescient those words were, and how real my fears that we would prevaricate and dither. The consequences of this were plain to see on Thursday 8th June when it has been widely acknowledged that our ground campaign was woefully inadequate. We were no match for Labour and Momentum. Our troops, what few we had, were in the wrong place at the wrong time. A lack of local political experience resulted in candidates signing up to a national print package with barely any local content and which, too often, arrived too late. The news agenda moved faster than the messaging and we were constantly responding to events rather than leading them. And perhaps, most noticeably of all, without the infrastructure provided by Team 2015, we simply had no way of directing resources to where they were needed most, nor the local knowledge to pick up when target seats had become lost causes – so we carried on campaigning in seats where Labour produced five-figure majorities.

Every single one of the above failures could have been avoided if more groupings had been formed in the two years we have been talking about it. Since the West Kent Group was launched I have spoken to hundreds of Associations about the benefits of joint-working; Suffolk, Cheshire, Cambridgeshire, East and West Sussex, Berkshire, Birmingham, and dozens more individual Associations. Every one, without exception, has agreed it is the way forward – but nothing has happened. The good intentions of the progressives are always overcome by the negativity of the backwoodsmen, who will fight to the bitter end over the ownership of the Risograph to stop the change we need happening, whilst all the while our Associations wither and our campaign ability atrophies.

We have fiddled while Rome burned around us and the ruins of our procrastination are evidenced by our Parliamentary majority. Let there be no doubt that if we had had an effective and focussed ground operation in 2017 the outcome in those 19 seats which we lost by fewer than 1000 votes would almost certainly have been different, and Theresa May would have had her majority.

How could nationwide groupings have made a difference?

1.    With qualified and professional leadership, each group of candidates could have produced their own local literature, with local content tailored to the priorities and needs of their local communities. We did this successfully in West Kent, producing, I believe, better quality literature, all of which was delivered on-time, and with within budget.

2.    By pooling resources and providing strong and clear leadership we will increase our ability to provide campaign support to target seats exponentially. For example, every day of the campaign West Kent provided between 10 and 20 helpers to target seats. This increased to 30-50 at weekends and, on Tuesday 6th June, over 120 West Kent activists were campaigning in target seats outside Kent. This is the equivalent of two coacheloads. Imagine if that could be replicated 20 times across the country – we would have a peripatetic army of 2,500 campaigners fighting on the doorsteps where they are needed most. All that is needed is vision, organisation and leadership.

3.    Perhaps most importantly of all, by selling off buildings which are never occupied, cancelling leases on equipment which is never used and using our combined buying-power to negotiate best value in what we purchase, we will have the resources needed to employ professional staff with the skills to fight elections and build our voluntary party, rather than paying dozens of part-time secretaries, too many of whom just print event tickets and type-up minutes of internal meetings.

In light of what happened last week I think we must be much bolder in our approach. MCAs are too little, too late. Putting together 6 failing Associations will not make a successful group. And whilst I have a lot of time and respect for our young generation of Campaign Managers (indeed many have become friends) expecting a 25 year-old to bang heads together and to resist the competing demands of MPs, Council Leaders and “Very Important” activists simply isn’t fair or realistic. A grouping of this nature needs a hardened “grey beard”, unafraid to make unpopular decisions as he or she is sufficiently competent and experienced to do so.

So here are my revised proposals to build the voluntary party we need for the next General Election.

1.    Groupings of 15-20 constituencies, which will provide the pool of manpower and money necessary to sustain the operation. If this means crossing County boundaries, so be it.

2.    The Associations within each group to retain their own autonomy, with their own officers, finances, internal structures and the right to select candidates.

3.    A new Group Headquarters in “fit-for-purpose” modern office accommodation, with sufficient technology to run a modern business, and space for the staff. Current freeholds to be sold (with the money to be retained by the original Associatons) and leases terminated on rented properties.

4.    Present staff re-employed and re-assigned by the group only if they have the skills needed. If not, redundancies arranged under the best possible terms.

5.    Each group to be headed-up by an experienced County Director, with as many campaign assistants working for him/her as circumstances demand (approximately 2 or 3 per county). Each group to also have an administration manager, a part-time book-keeper, part-time graphic designer and secretarial support as needed.

6.    Annual KPI assessments to judge each group’s performance, with a national assessment team to supply additional support and training where needed.

7.    Groups to be financed by each member Association pro-rata to their membership and ability.

For example. Let us imagine a fictitious group in Barchester County, of 17 constituencies. My proposed structure would give Barchester a County Director, 3 Campaign Assistants, an Admin-Manager, a part-time book-keeper, graphic designer and secretarial support, plus rent on a modern office for around £225,000 pa, or an average of £13,000 per Association. In reality, this would probably mean the financially weaker Associations paying £8,000 pa, and the stronger ones paying £18,000. This is much less than most pay now, for a part-time secretary and an office that seldom functions.

For four years now, I have banged on about groupings. Along with others, I contributed to the Feldman Review, and have spent countless evenings and weekends up and down the country evangelising their benefits. My fortnightly columns on Con Home have highlighted best practice. I have met no-one able to make the case for the status quo.

Our inaction, both locally and nationally, contributed greatly to the disappointing results we achieved last Thursday. We got away with it (just) in 2017 – unless we take action now, we won’t get away with it again.

This is the last article I will write on grouping. West Kent have shown it can work, and it is now for others (with the authority to bring about change) to have the courage needed to make it happen.  

Thursday, 8 June 2017

West Kent's GE Literature Pack

A lot of candidates, agents and activists have complimented our West Kent organisation, in particular how fast we were "out of the stalls" and the volume of local literature we produced, the first piece landing on the doormats the day after the County Council campaign finished on Friday 5 May. 

I have written before that other peoples' election leaflets are like baby photographs, only of interest to those whose name they bear, but for the record here is what we have thus far produced. In total, we will be producing 11 separate items of literature for our seven candidates, so between us and our print and design team, by polling day we will have designed , printed and mail merged 77 different leaflets totaling 1.38 million pieces of paper!

For the record, here is what we have so far put out. I am only publishing literature which has already landed on the doormats for obvious reasons, but I will add new items as and when they go live. 

Regardless of which example I use in this blogpost, each of our seven candidates (Greg Clark, Tom Tugendhat, Tracey Crouch, Helen Grant, Adam Holloway, Helen Whately and Craig Mackinlay) have had the same support. 

The very final piece of literature produced for our local West Kent candidates was this handy A6 "pledge card", delivered (knock and drop) to known pledges this morning. Lots went into windows during the day, boosting spirits and and showing support.   

The penultimate piece of West Kent literature landing on the doormats next week are A5 personalised pledge cards. These are going to C P K Q T M voters plus certain targeted MOSAIC groups.  These cards are overprinted with the elector's name and address, polling station and roll number. On the reverse is a small window or car poster.

Election Address 4 (EA4)
The fourth and final piece of Royal Mail Election Freepost started landing on doormats today. This is EA4 and is being delivered to the second named person in each household, unless the second named person is either 18-25 (in which case the would have received EA2, the younger voters leaflet) or 60+ (in which case they would have received EA3). In these cases, EA4 would have been sent to the 3rd or 4th named person instead. Approximately 20,000 voters per constituency will receive EA4. This leaflet is A4 folded to A5 but landscape rather than portrait.

Followers of this running blog may have noticed that all four pieces of Royal Mail Election Post are very deliberately a different shape, size and design. The reason for this being we did not want any voter thinking we had delivered the same leaflet twice.

As with all West Kent literature, the content is 100% local (provided by the candidate), the leaflet was designed by me, printed and mail merged locally in Kent using our local print partners.

Election Address 2 (EA2) and Election Address 3 (EA3)
EA2 and EA3 started landing on doormats across the seven constituencies where I am Agent this morning (Sat 20th May). It was planned for these to go out together as they are targeted at very different audiences.

EA2 is 4pp 148mm square: this was sent to approximately 8,000 younger voters (18 - 25yo) in each constituency. The sample below is Greg Clark's but all seven candidates in the "group" had their own version with 100% locally produced copy.

EA3 is A4 folded to A5: this has been sent to voters aged 60 and above (excluding those who received EA1 as "first in household"). EA3 has been sent to around 12,000 voters in each constituency. For those curious how who identified this data, we have developed our own macro which not only splits each household into "first on register" "second on register" and so on, but then re-runs the data and again separates into different tabs those voters we wish to target based on date of birth range. 

This is Helen Whately's EA3, but once again the leaflet was available to all local candidates with 100% local content.

Get Out The Postal Vote Card (GOTPV) with postal votes landing on doormats in just three days time, our teams are now focused on delivering a personal GOTPV postcard to over 70,000 postal voters in West Kent. This is Greg Clak's example.  

Election Address 1 (EA1) which started landing on the doormats via Royal Mail Election Sort today. This went to the first named elector in every property. Like all West Kent literature, it was designed by me and our graphic designer, Caroline Spenceley, printed by DA Printers in RochesterThe "finishing" (ie, mail merging, folding and packing to Royal Mail requirements) was done by another local business TMB Mailing in Plaxtol. It is A4 folded to DL. 

First 72 Hour Leaflet (F72): as soon as the Kent County Council campaign finished on Thursday 4 May, our teams transferred smoothly to the Parliamentary campaign, hand-delivering 20,000 - 30,000 F72 leaflets between Friday 5 May and Sunday 7 May. Most Associations had teams at the local railway stations at 6.30am on Friday 5th to meet and greet commuters along with street stalls in all the major town and village centres on Saturday 6th May.

Calling Card: We deliberately don't use the traditional "sorry you were out when we called" wording as I like candidates and their teams to hand these out "far and wide" when canvassing, something harder to do if they say "sorry you were out."  These cards can also be used to hand-out at street stalls and railway stations if stocks of other generic leaflets run low. 


Letterhead:  In previous elections we had supplies of letterheads printed, which either ran out necessitating a reprint, or there were boxes left after the event. This year, having now bought a high quality full colour printer, I simply asked our designer for a high-res pdf from which we print letterheads as needed. 

Window posters and correx boards: again, I have our posters and boards produced locally. DA printers do our A3 and A4 window posters and our correx boards are done to      exactly the same design by another local company, Scarbutts Ltd in West Malling.