Saturday, 30 May 2015

Fantastic response to our Thank You leaflet and Registered Supporter scheme

On 13 May I posted details of our 'Thank You' card and 'Registered Supporter' scheme (HERE).  At the time the cards were a prototype with lorem ipsum text. They are now landing on doormats across West Kent and receiving a tremendous response. 

Around 300 pledges signed-up as 'Registered Supporters' in response to a group email and a further 200 have signed-up in the three days after the door to door delivery commenced, making 500 in total in the first few days. Over 40 Associations, as far away as North Yorkshire. Cheshire and the South West, have also been in touch to ask for copies of the design files for local use. As always, we are delighted to help.

This is the front of the card (actual size)

and this is the reverse (again, actual size). The front and back pages are common across each ward / constituency in West Kent.

When the leaflet is 'opened out' it looks like this. The reply card is perforated for ease of return.

The inside pages change not only by constituency but also for each ward, allowing the MP and the local ward councillor(s) an opportunity to add their own localised message of thanks along with contact details. Here is Tracey Crouch's inside page with a ward-specific copy from our three councillors in Aylesford North & Walderslade ward (larger versions of each section below).

We also have generic constituency-wide editions for each MP for distribution in wards with no local elections or to use in direct mail and at railway stations and street stalls. 

Here are some of the various sections in actual size:

Tracey's message on the Chatham and Aylesford edition

Tracey's "generic" bar chart

Sample of ward specific copy from the Aylesford North & Walderslade councillors with contact details

Tom Tugendhat's message of thanks on the Tonbridge and Malling edition

The postage paid 'Registered Supporter' reply card

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