Thursday, 21 July 2016

Membership Recruitment Campaign

With the Labour Party in disarray, Theresa May riding a crest of popular support and with nationwide interest in political engagement at an all time high, Conservatives should be pushing home our advantage by embarking on an ambitious recruitment campaign. 

In West Kent we have just dispatched 2,000 recruitment letters to "test the market".  We have carefully selected:
  • 500 pledges in socio-economic groups heavily inclined to Leave
  • 500 pledges in socio-economic groups heavily inclined to Remain
  • 500 brand new pledges identified as Conservative during this year's local elections
  • 500 former members whose membership lapsed between 2005 - 2015
The letter basically carried the same core messages:
  • There has never been a more exciting time to be involved in politics
  • Theresa May has hit the ground running / strong support for new cabinet and government
  • Need for experience in challenging times ahead
  • Time for people who share our views to help shape the future of the Conservative Party
Here is a sample of our of the letters sent:

And here is our revamped recruitment leaflet

Above - front of leaflet (folded to DL)

Above - reverse of leaflet (folded to DL)

And, of course, here is today's great team of volunteers who braved the heat and humidity at West Kent Towers to pack 2,000 envelopes:

Today's star packers (from bottom left): Chris Baldock, David Adams, Joan Tree, David Elliott, Catherine Adams, Sue Nuttall, Joe Mamo, Jeff Tree - with Owen Baldock out of range on the franking machine.

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