This year we are using the membership renewal mailing to relaunch our Patrons' Clubs - to attract new members to the three Patrons' Clubs already running (Tonbridge & Malling, Tunbridge Wells and Chatham & Aylesford) and to launch new Patrons' Clubs in the two constituencies which do not have them (Maidstone & The Weald and Faversham & Mid Kent).
As always with such appeals for financial support, I try to strike a wholly positive note. In majority seats such as ours it is important that our members and donors know their support is making a real difference - and that includes supporting less well-off marginal constituencies nearby.
For those who like to follow what we do in West Kent, here is a sample copy of our 2015 renewal letter (obviously there were different versions for each Association)
Our re-designed renewal form:
And our Patrons' Club recruitment leaflet, encouraging members to upgrade their membership: