Tuesday, 17 November 2015

Tracey Crouch - keeping it local

For those geeks (like me) who actually enjoy reading literature produced by other Association's, here is Tracey Crouch MP's latest Westminster Report. The only thing of note from an agent/campaigner perspective is how we try to localise this for each ward in the constituency. Whilst pages 1,2,3,4,5 and 8 are common throughout, pages 6 and 7 change for each ward. This allows the local councillors to tell their own local success stories it also gives a degree of local "ownership" and encourages prompt delivery. It also prevents one on my pet hates - two pieces of literature landing on the doormat at the same time. 

Producing 13 different versions is more time consuming and complicated (especially when councillors don't meet deadlines!) but I believe it's worth the extra effort.  

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