Wednesday, 18 November 2015

Increased revenue from online Christmas Draw facility

Another internal organisational post for the geeks and nerds, here is our Christmas Raffle reminder letter, being posted next week.

You might note the 6th paragraph refers to buying the tickets online using a debit card. This is a new innovation for us and has proved remarkably successful. About 25% of income has come via online payments. We simply complete the stubs in their name and send the buyer a scan of the counterfoils - all of which is done by a volunteer at the office.

What's most interesting about this method is the increased revenue. Most supporters buy the tickets we send them (£20 worth) but the average online spend is closer to £40.

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