I have not used "Sorry you were out" for many years now as I like our candidates to hand over the card on the doorstep while chatting, or leave through letterbox if the resident is out.
Our new design leads with a high quality panorama of the ward. This same photograph is being used on the newsletter "banner", the VI/Residents' Survey, the main election leaflet and GOTV / GOTPV material, giving a sense of continuity and locality throughout the campaign.
The back of the card has the candidate's photograph, contact details and three pledges.
We have sourced the photographs through Alamy, Photobucket or, where there is no commercially suitable photograph available, we have asked our photographer to visit the ward to take one of our own.
I hope you like these examples:
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