Letter introducing members to Blue Card Discount Scheme

Last week I posted a copy of our booklet highlighting the local shops and businesses participating in our Blue Card Discount Scheme. Today the scheme "went live" with around 300 local members receiving a copy of the booklet and their personalised discount card in the post. 

We have already taken a telephone call from one longstanding local member who said, "I have been a member of the Conservative Party for over 30 years and this must be the first time I have received a letter which was not requesting money or asking me to tramp the streets."