By “Lifecycle” what I mean is how
an association’s fortunes can ebb and flow over a relatively short period of
time. The two West-Kent case studies below illustrate the issue.
CASE STUDY 1
Ten years ago I was drafted-in to help an
association which was in decline. Although in one of Britain’s most prosperous
areas, and with a 20,000+ majority, this association was haemorrhaging money
and had almost drained its reserves. The white elephant was the association’s
headquarters; a grand five-storey building which the association could not
afford to heat, let alone maintain. The building, including business rates,
insurance, tax and basic maintenance, was costing the association almost
£30,000 a year. The well-meaning secretary who had very few, if any, campaigning
skills cost another £15,000 a year – these two costs were more than the
association raised, resulting in £5-10,000 a year being taken out of reserves.
Over the next four years this association
absorbed more than its fair share of time and resource but finally, with the
support of a progressive team of officers, we turned things around. The
property was sold, new branches were launched, new fundraising initiatives were
implemented, and for 4 or 5 years the association was in the ascendant; winning
elections, paying its bills, and even making a small surplus for a rainy day.
This was achieved without drawing any capital from the Trust Fund which had
been invested prudently by the Trustees.
Unsurprisingly my attention drifted to
associations with more pressing needs. Two years ago the association just
managed to break even. Last year it made a small but somewhat insignificant
loss. This year they are back in the red. Old branches have folded, with little
support and many of the new branches I launched have ceased to function. The
fundraising has slipped with the same events we introduced 8 years ago being
repeated without any innovation to the point where they became tedious and unappealing.
Although the Trust Fund is intact the urgency to raise funds has dissipated as
members and activists have become increasingly complacent. Once again time and
effort will need to be spent to turn things around.
CASE STUDY 2
The story of Association 2 is as positive as
Association 1 is disappointing. Association 2 joined the West Kent Group 5
years ago. They too had been losing money and were in decline. A rapid and
unhelpful succession of officers led to a lack of stability and no clear sense
of direction. 18 months ago a new team
of officers took over and immediately arrested the decline. At their first AGM
they almost broke even, and this year have shown a profit of £6,000; their best
result in over a decade. But their success is not just with fundraising. They
have upped their game with campaigning, launched new branches, and have started
gaining seats from the opposition. Their performance is one of the highlights
of West Kent. Congratulations to all concerned.
The success of Association 2 is down to
leadership; a strong and spiky chairman, who not only leads from the front, but
is unafraid to challenge bad behaviour and poor performance.
We need more Andrea Thorpes!
I don’t accept the lame excuse of
“a difficult national climate”. This year two of our associations have achieved
record results, two others have “held their own”, and two more have gone
backwards. The West Kent organisation itself has also had a record year,
raising over £30,000 towards our running costs. The national climate has been
the same for us all. All that is different is local leadership.
As one of Britain’s chief
cheerleaders for grouping it is right that I address the negatives as well as
the many positives. Keeping the plates spinning when you have just one
association is relatively easy; doing so when you have 6 is more of a
challenge. We rely, more than ever, on strong local leadership as priorities
elsewhere demand attention.
I have written many times about
the need for our Party to identify and develop strong leaders, at all levels of
our organisation. Too often a vibrant organisation falls into the hands of the
badge-collectors, bureaucrats and bumblers who take over because it is “their
turn” without any agenda or any sense of clear purpose. When they do so the
damage can take a decade to repair.
I have always maintained that
“where we work we win”, it is also a truism that “where we dither we decline”.
